The Pre-Raphaelite Brotherhood was a group of young, London artists in the mid 1800's who were tired of the proliferation of art made by imitation and repetition and void of emotional connection. They established a fellowship and detailed their ambitions in a manifesto which included such intentions as:
- to have genuine ideas to express;
- to study Nature attentively, so as to know how to express them;
- to sympathise with what is direct and serious and heartfelt in previous art, to the exclusion of what is conventional and self-parading and learned by rote;
- and, most indispensable of all, to produce thoroughly good pictures and statues
They referred to themselves as "Pre-Raphaelites" because they believed that the tradition that resulted from the imitation of Raphael's classical model was a corruption to art, making it devoid it of emotion and humanity.
Our intention for a "Pre-Vinylite Society" proposes to subvert the recent convention of tasteless signage as a digression from both time honored design and the traditional hand painted signs. We believe that sign craft, if done with care and passion, can aestheticize our urban landscape. This ideal is not limited to the execution of hand painted signs alone, what ever the medium, if done with care, tact, and well executed design, can positively affect the surrounding landscape. These are just some preliminary thoughts on what we hope will become, itself, a manifesto. Please comment with any ideas that you may have about the resurgence of hand painted signs and let's make this "society" a reality!