And now, what I think are some important implications:
I think it's imperative that signage, as the most basic form of marketing, should not only be conducive to generating business for the company that it advertises, but should also contribute to the beautification of a space. It is, after all, or should be, the most accessible art that we see every day. Boston spent billions of dollars on the Big Dig in an effort to (among other things, of course) beautify the city, with the expansion of parks and greenways. Why not extend that aesthetic progress to the the city's signs? I think this Chameleon sign is going to be the first step towards changing the way people think about their urban environment here in Boston. I hope so, anyway.
Okay, enough of that. Click on this video to see Josh in action, working on the last sign that he painted for New Bohemia in San Francisco. And check in again on Sunday, when I'll be posting all about our adventures in installation. It will certainly be the first time I've ever done it. Wish us luck!
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